Brazil launched a campaign to support its transgender population Wednesday, an issue that desperately needs attention after reports that 48 transgender women have been murdered in the country so far this year.

The campaign, developed by the Ministry of Gender, Racial Equality and Human Rights, is part of the National Day of Transgender Visibility on January 29, Prensa Latina reported.

Secretary of Strategic and Participative Management, Lenir Santos, told Prensa Latina that reports of transgender discrimination require the government to address the issue.

Finding accurate news of violence against transgender people in the country can be difficult, as the media usually misgenders them, Planet Transgender noted. “The media refers to the trans women as males,” calls people by their birth names or uses the terms “transvestite” or “transsexual.”

A 2015 report from Al Jazeera noted that Brazil has “the greatest number of murdered trans people in the world.”

Brazil LGBT organization Grupo Gay da Bahia told Al Jazeera that anti-LGBT killings in the country “increased from 1,023 in 1995, to 1,243 in 2003,” although the true number was likely higher.

Transrevolução, a Brazilian trans-rights group, estimated that life expectancy for the transgender community in the country is about 30.

Prensa Latina reported that in 2014, homophobic violence caused the death of 326 people, or a murder every 27 hours.

The report of 48 murders so far this year comes from Gay Star NewsPlanet Transgender has been documenting the crimes. On Wednesday, the site reported on the four most recent murders, three happened over the weekend and one on Tuesday. Another trans woman was killed in a hit-and-run on January 18.