Critical Dharma for Thinking Minds

Mindfulness Girl: You’ve Come a Long Way, Baby!

This is the inside cover ad from Tricycle, Winter 2014. It is the apotheosis of western Buddhist materialism, classism, and capitalism.

The ad script at the bottom reads:

“BuDhaGirl is a story of awareness and new beginnings—beautiful objects and jewelry for bringing the mind into balance and focus.
Our story and our legacy is simply — MINDFUL GLAMOUR. pause. be aware of it.”

Tricycle Media can’t seem to make up it’s mind whether to promote an authentic and ethical Buddhism that’s anti-materialist, or a western Buddhism that’s materialist and capitalistic, built around consumer society.

Or is it that Tricycle Media IS consumer society of a Buddhist kind? And perhaps the issue is that “the money has to come from somewhere, so we need to keep the rich on board or we won’t have enough revenue from ad copy.”

Another possible explanation is that the shift from Eastern to Western Buddhism is a shift from a collective Buddhist wealth that amasses wealth in the temple and its arts (Eastern) to an individualistic Buddhist wealth that taps into the amassed wealth of the individual Buddhist practitioner (Western). If anyone would like to know the major cultural differences between Eastern and Western forms, that is surely one of them.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s


This entry was posted on 2014/12/29 by and tagged , , , , .


Follow Engage! on WordPress.com

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 625 other followers

Blog Stats

  • 193,795 hits

I do Tai Chi with Paul Read, the Teapot Monk, @ 21st Century Tai Chi Academy https://www.21stcenturytaichi.com/academy/89szm

%d bloggers like this: